BBC Documentary, 2011
http://www.bbc.co.uk/programmes/b017ywty
http://topdocumentaryfilms.com/mark-zuckerberg-inside-facebook/
Excerpts:
Zuckerberg's Facebook journey began just seven years ago at Harvard University.
He was studying psychology and computer science.
"I remember hanging out with my friends and going to the local pizza place and talking about,
you know, in the future, you're going to be able to share all the stuff that you want and you're going to
be able to have access to it, know all the things that you're doing and all these different experiences.
But we just figured someone else was going to do it.
Who are we to go build this?
We are 19 years old, we were in college, we knew nothing about companies
but we want this to exist.
We've focused on it probably more than anyone else and we're one of the companies
that's helping to bring this about.
It's really cool and who'd have thought, right?
Harry Lewis taught Zuckerberg computer science.
Decades earlier, he also taught Bill Gates.
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| Bill Gates |
Within a few months facebook reached its first million users.
In 2005, the year after it was launched facebook hit five million users.
In 2005, Zuckerberg refused an offer from Yaho for $1 billion.
Facebok was courted by Microsoft with an offer that made a billion look like an insult.
When Microsoft in 2007 offered $15 billion for it, he wasn't interested in taking that either.
Where would Mark's office be then?
Well, Mark actually sits at a desk right over here just like everyone else.
- What, this is him?
This is him, yeah.
With the famous hoodie? Yeah,
There's his hoodie and a Mark Zuckerberg doll on his desk.
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| Zuckerberg's seat @ fb office. |
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| Free Time. |
But by 2008,
with more than 100 million users,
Marketing people call it
'word of mouth at sacle.'
Social media for the last million years has been about just word of mouth
so even when the wheel was created, people said,
"Wow, the wheel is here you've got to check this thing out!"
And so that obviously spread like wildfire,
but it took time to go, you know,
withing a community and then to another community.
With facebook it spreads instantaneously.
Facebook Games
Today, facebook seems unstoppable.
A huge social world online that runs in parallel with the real world.
Many facebook users already spend more time with their facebook friends
than meeting real friends, but do their personas on facebook
relfect their real selves?
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that's the number one asset.
If you lose that, you're vulnerable to Google adn others winning this game.
And that's where Zuckerberg himself is vital to facebook.
He could be worth $17 billion after a stock market floatation,
but as long as most users believe in his sincerity,
they'll probably accept whatever changes facebook throws at them
because by all accounts he hasn't changed much.
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